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Indie Biz

Indie Biz

Indie Biz: Your GDC Survival Guide

Your GDC Survival Guide - Indie Biz | Gamerwife.com

Last year I got the chance to attend GDC for the very first time. For those not familiar, GDC is an annual Game Developers Conference held every year in San Francisco. Developers, publishers, journalists and everyone in between involved in video games gathers once a year to make deals, network and learn. It’s one of the few truly global video game industry events I’ve ever attended, and your presence there can make or break some careers. It can be a…

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Indie Biz

Building Community: Narrow Your Focus

Narrow Your Focus To Broaden Your Reach | Indie Biz | Gamerwife.com

I recently got an email asking me to help a developer spread the word about the Steam Greenlight and Kickstarter pages for their game. They seemed to do many things right in their press release, referring to me by name. Keeping things short and sweet. But they managed to leave out one one major detail that influenced my decision not to write about them. There was no information about their game. Sure, there were links to the press kit and…

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Indie Biz

Press Release Dos and Don’ts

Press Release Dos and Don'ts | Gamerwife.com

It’s been a while since I’ve done an Indie Biz post, but I just got two press releases in my in-box this week that really inspired me to think about what makes a good press release and why most press releases go straight into my trash folder. Press releases are a lot of work and generally I advocate for making them as tailored to their recipients are possible. However, I’m sure there’s still some confusion as to how much information…

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Indie Biz Video Games

5 Free Ways to Promote Yourself & Your Game

5 Free Ways to Promote Yourself | Gamerwife.com

For today’s post I decided to focus a bit on marketing and the different ways you can market your games for free. While everyone and their monkey is aware of the importance of social media as a (mostly) free marketing avenue, I thought instead that I would focus on some often overlooked methods for promoting yourself and in turn your game. The best thing about the methods I describe below is that they are all also ways to give back…

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Indie Biz Video Games

Your About Page & What To Put There

Your About Page & What To Put There | Gamerwife.com

The about page is probably one of the most important but chronically overlooked aspects of your indie game website. When helping people put together their websites, I’m often asked if they even need an about page, and the answer is invariably “yes.” The first part of your about page should focus on your company and your games, while the second will be about you and/or your team as game makers. I know a lot of game makers prefer not to…

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