Indie Biz Video Games

Your About Page & What To Put There

Your About Page & What To Put There |

Your About Page & What To Put There |

The about page is probably one of the most important but chronically overlooked aspects of your indie game website. When helping people put together their websites, I’m often asked if they even need an about page, and the answer is invariably “yes.”

The first part of your about page should focus on your company and your games, while the second will be about you and/or your team as game makers. I know a lot of game makers prefer not to put themselves out there, hoping their games will speak for themselves, but with so many independent games getting released every week by so many independent game makers, adding some personal details and a head shot will go a long way to helping you stand out.

So let’s start there.

What You Need On Your Personal About Page

A bio

I know writing about yourself is difficult for a lot of people. You don’t want to seem conceited, but you also don’t want to come off as a complete noob. Forget all of that. What is going to make an impact here is being real and being honest. Write in the first person to create a better connection and get your team members to do the same.

Ask yourself the following questions:

  • Who are you? – Where did you come from and what are your influences? What was the first game you played and what is your favourite game of all time? What are your values and what is important to you in a game?
  • How did you get here? – This is where you can get into your experience and skills, the traditional bio stuff. Don’t be afraid to throw in a quirky detail or two. Have fun.
  • Why do you make games? – What inspired you to set out to make games on your own? What fuels you to do what you do?


Social media handles, other games you’ve worked on, organizations you belong to.

An Image

Again, I know some people aren’t comfortable with this, but having a face they can put with a name does help people remember and connect with you. If you don’t want to put up a picture, use an illustration done in the style of your game.

Now, onto the part that most people are more comfortable with.

What You Need On Your Company About Page

Aside from the usual list of games you’ve made and when and where you were founded, your company about page is another great place to try to stand out. Include a mission statement that encapsulates what you hope to achieve with your games.

Ask yourself the following questions:

  • How do you want people to feel when they play your games? – Excited? Challenged? Filled with childish glee? Terrified? Emotional? Figure it out and put it into words. Shout it loud and proud.
  • Who are your games for? – What is your target audience? Who is your ideal fan?

And finally,

  • What makes your games different? – A.K.A. Why do we care? Are your games super hard? Do they figure a diverse array of characters not normally found in games? What is special about how your approach to games and/or development?

Now, it’s not like your game is going to be doomed to fail if you don’t hit all of these marks, but a well crafted and authentic About Page will definitely help you stand out.

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  • Reply
    July 11, 2014 at 7:35 am

    I think this can be relevant not just to indie devs – I always wants to check out others people’s about sections. Definitely good, as you say, to make sure they’re informative and that you stand out (still hard to write about yourself though :P)

    • Reply
      July 11, 2014 at 7:04 pm

      Yeah, I still go back and tweak my About page regularly. It’ll never really feel “right.”

  • Reply
    Damaris / The cat, you and us
    July 13, 2014 at 2:48 pm

    So helpful, I think lots of young enterprise web pages should work on a more “be yourself” about page following your tips, I think It’s one of the first things I always check, I can’t be the only one 🙂 I also get what you say about never feel right, haha, it was one of things I had clear idea I wanted to change when we were designing the new layout.

    • Reply
      July 21, 2014 at 10:12 am

      It’s so hard to talk about yourself and not feel either like a big phony or a big bragger. That’s why I like to come back to my about page periodically and see if it still represents who I am now, as opposed to when I wrote it.

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