As some of you might be aware, I’ve been helping out in a semi-professional capacity with the marketing and PR of my friend Simon’s game Cashtronauts. Multiplayer games are a little harder to market, especially when they are still in the demo stage, but after getting the incredible opportunity to talk to indie legend Rami Ishmael after IGDA demo night, I finally hit on are great way to get the game in front of a lot of people at once and create a lot of excitement.
It was a so clear, it almost felt like a no-brainer. We should host a tournament. Luckily I knew of just the place, the most amazing video game bar that no one has heard of: Foonzo. After meeting their events coordinator Nelly and recognizing her as a kindred spirit, I knew we’d found the perfect location.
Nelly and the Foonzo team were absolutely incredible with making sure we had everything we needed, including a great big screen at the front of the bar. We even managed to persuade a bunch of dudes from Texas who’d wandered into the bar on a Yelp recommendation to join in on the tournament action. As it turns out, two of them ended up in the top 3.
The turn out wasn’t huge, about 12 people in total participated, but there were also a number of friends and members of the local indie dev community who showed up to support us and cheer on the participants. We also got the attention of more than a few regulars who were retrogaming on the couches nearest the big screen, which couldn’t have been a bad thing.
Despite some minor issues with dying controllers and last minute drop outs, I seems like everyone had a great time. It was especially great to see Simon, grinning from ear to ear as player after player got to test their might on a great big screen, cursing and trash talking their way to glory.
And while Cashtronauts failed to reach its Kickstarter goal, we had a wonderful time organizing and running the tournament and can’t wait for our next chance to host some competitive gaming at our new favourite bar. I’ve learned so much from this experiment (more on my lessons learned on my indie game consulting blog) and cannot wait for the next project.